Founder-Led Marketing for Contractors Ready to Scale.
One of our founders built and sold an 8-figure service business to Zillow. The other runs an active construction company scaling toward 8 figures right now. We work with 3 trades per metro. Application only.
Most marketing agencies have never run a service business.
You've probably tried one. They charged $5,000-$8,000 a month and delivered spreadsheets full of "clicks" and "impressions."
They didn't know that the difference between a $400 service call and a $4,000 system upgrade is whether your tech knows how to walk a homeowner through options. They optimized clicks.
We optimize revenue.
You don't need another agency. You need operators.
Whale Builders
Three components. One outcome. Built by operators who've done it.
Founder Assessment
60-minute deep-dive on your business with founders who've built and sold one. No junior strategist. No templates.
Custom Plan
Within 48 hours, you receive a written growth plan tailored to your business — your market, your trade, your team.
Execution
Channels, websites, systems — built and managed by vetted specialists, supervised by founders who actually understand how a service business works.
Why We Only Take 3 Trades Per Metro
Founder time is finite. If we worked with everyone, we'd be just another agency. We cap at 3 contractors per trade category per market so we can actually deliver — and so your competition can't hire us.
- Greater Houston Yes
- DFW Yes
- Greater Austin Yes
- Greater San Antonio Yes
- Greater Milwaukee Yes
Trades we build for: Roofing, HVAC, Plumbing, Electrical, Landscaping, Painting, and Cleaning Services — capped at 3 contractors per trade, per market.
Pricing
One tier. Transparent pricing. You see what you pay for.
Whale Build
$2,497/mo
Best for contractors ready to hand off marketing entirely and scale.
- ✓Everything in Managed Platform
- ✓Custom growth plan within 48 hours
- ✓Google Ads & Facebook/Meta management
- ✓Custom website work & strategy
- ✓Monthly founder strategy call
- ✓Priority support
- ✓3-month minimum
Ad spend (Google, Facebook) is billed directly to your card. We never touch your ad budget. Transparent pricing — no markup, no hidden fees.
Marketing's Not Your Only Bottleneck.
During the assessment, we ask three questions:
- 1.What's your close rate on inbound calls?
- 2.Are your techs trained to upsell on-site?
- 3.What's your biggest hiring challenge?
Most contractors don't know the answers. If yours surface gaps, we'll build SOPs, train CSRs, and help you hire better.
This is what most agencies miss. You can have perfect marketing and still lose jobs because the phone doesn't get answered right.
How It Works
Apply
Submit your business details. Takes about 5 minutes.
Assessment Call
60 minutes with one of our founders. We dig into marketing, operations, hiring — the whole picture.
Custom Plan
Delivered within 48 hours. Your plan, not a template.
Decision
Sign on, or walk away. No obligation either way.
Execution
3-month minimum commitment. Real results in real time.
Meet the Founders
Two operators. One 8-figure exit. One business scaling right now. Zero junior strategists.
Seth Greenwell
Founder
Sales, Marketing & Recruiting
Built and sold an 8-figure service business to Zillow. 17 years generating leads for service businesses. Now builds the marketing operations he wishes he'd had back then.
Kyle O'Brien
Co-founder
Operations
Currently running an active construction company scaling toward 8 figures. Brings real-time operator perspective to every Whale Build assessment.
Frequently Asked Questions
Can I cancel? +
After 3 months, anytime with 30-day notice.
Do I have to do a website rebuild? +
Only if your current site is the bottleneck. The assessment tells us that.
What if a metro is full? +
We start a waitlist. Slots open quarterly as contracts come up for renewal.
Why is ContractorWhale capping at 3 trades per metro? +
So we can actually deliver — and so your competitors can't hire us.
What markets do you work in? +
Currently Greater Houston, DFW, Greater Austin, Greater San Antonio, and Greater Milwaukee. Expanding to more markets in 2026.
Apply Now or Wait Out the Slot
We're not for everyone. If you do $300K+ in revenue, have a real growth plan, and want strategy from operators — apply.
If you'd rather have an agency manage your Google Ads from a cube farm — go elsewhere.
Apply for a Whale Build →