Agency-level campaign kits for contractors.
No agency required.
Every week we identify the homeowners in your market who are actively spending on their homes — then give you everything you need to reach them first.
📊 Why timing is everything
85% of new homeowners use the FIRST contractor who reaches them. — USPS New Mover Data
$164,000 — median permitted remodel cost. One job pays for years of subscription. — RemodelTrends
13:1 ROI average on direct mail to new movers. — USPS / DMA
Active Project Signals
Homeowners with active project signals — recent remodel permits, equity-funded improvements, or homes flagged as fixer-uppers. The buyers most likely to hire a contractor in the next 30 days.
New Homeowners
Recent homebuyers in your market — they're intensely active buyers, with 99% spending on professional services in their first 30 days and 5X more likely to respond to offers than established residents. (Dataman Group) Includes fixer-upper flagging, so you can target the buyers who need work done first.
Leads Kit
$247 /month
You get the intel. You run the campaigns.
- ✓ Weekly Tuesday digest
- ✓ New homeowner + active project signal leads (with fixer-upper flagging)
- ✓ Neighborhood radius map tool
- ✓ Campaign list builder
- ✓ Lob postcard integration
- ✓ Postcard & door hanger templates
- ✓ Nextdoor ad templates
- ✓ Top 2 ZIP opportunities weekly
- ✓ Full dashboard access
- ✓ Saved campaign lists
7 days free — card required. Cancel before day 7 and you won't be charged.
Growth Kit
$847 /month
We run your campaigns. You do the work that comes in.
- ✓ Everything in Leads Kit
- ✓ Weekly postcard campaign (we build and submit to Lob)
- ✓ Nextdoor neighborhood targeting (same neighborhood, auto-managed)
- ✓ Monthly performance report
- ✓ Priority support
7 days free — card required. Cancel before day 7 and you won't be charged.
Whale Build
$2,497–$4,997 /month
Lite or Full tier
Founders build and manage your marketing operation.
- ✓ Everything in Growth Kit
- ✓ Founder assessment ($497, refundable)
- ✓ Custom marketing plan within 48 hours
- ✓ Channel execution (Google, Facebook, SEO, GMB)
- ✓ Monthly founder strategy call (Full tier)
- ✓ Operations layer (CSR, hiring, SOPs)
- ✓ 3 trades per metro
- ✓ 6-month minimum
$497 assessment fee, refundable on purchase.
Subscription includes full platform access and weekly conversion kits.
Postcard campaigns: $0.99/piece (print + First Class postage included) — billed per send via Lob.
Nextdoor ad campaigns: your ad spend is paid directly to Nextdoor — we manage the targeting and creative.
The one-two punch that wins neighborhoods
Your postcard hits their mailbox Tuesday. Your Nextdoor ad reaches verified neighbors Wednesday. Both reaching the same homeowners who just proved they spend money on their homes.
That's not marketing. That's precision.