Every feature you need to win your neighborhood.
ContractorWhale identifies the homeowners in your market who are actively spending money on their homes — then gives you the tools to reach them first, every single week.
Active Project Signals
Homeowners with active project signals — recent remodel permits, equity-funded improvements, or homes flagged as fixer-uppers. The buyers most likely to hire a contractor in the next 30 days.
New Homeowners
Recent homebuyers in your market — they're intensely active buyers, with 99% spending on professional services in their first 30 days and 5X more likely to respond to offers than established residents. (Dataman Group) We even flag the fixer-uppers: buyers who took on a home that needs work and are about to spend on it.
Delivered to your dashboard every Tuesday morning.
Everything in your kit.
ContractorWhale combines neighborhood intelligence, campaign tools, and managed marketing into one weekly conversion kit.
Weekly Conversion Kit
Every Tuesday your dashboard updates with new homeowner and active project signal leads in your market — ranked by opportunity so you know exactly where to focus.
Neighborhood Radius Map
Drop a pin on any neighborhood and set your radius. See new homeowners and active project signals within your target area — and filter for fixer-uppers when you want only the buyers who need work done. Live household count and cost estimate before you commit.
Fixer-Upper Detection
We scan recent home sales for over 30 signals across four categories to identify buyers about to spend on renovation:
- Direct condition disclosures (TLC, needs work, as-is, fixer-upper, handyman special, original condition, deferred maintenance)
- Specific deficiencies (foundation issues, roof needs replacement, water damage, structural concerns, termite damage, mold remediation)
- Distressed sales (short sales, foreclosures, pre-foreclosures, cash-only sales, estate sales, probate sales, sales by personal representatives)
- Renovation-ready signals (needs renovation, great potential, make it your own, cosmetic updates needed, bring your contractor)
When any of these appear in a property's listing description, we flag the new homeowner as a high-intent contractor lead. They just bought a home that needs work — they're about to spend.
Postcard Campaigns
Design your postcard using our template library, build your mailing list from the map, and send — Lob handles printing and First Class delivery. 6×9 · front UV gloss finish · $0.99/piece all in.
Nextdoor Neighborhood Campaigns
Growth Kit subscribers get a weekly Nextdoor campaign targeting verified homeowners in the same neighborhood — address-matched, no email required.
ZIP Opportunity Recommendations
Every week ContractorWhale ranks your top two ZIP code opportunities based on combined new homeowner and active project signal data. No guessing — just your best targets, ranked.
Campaign Design Hub
Six postcard formats, door hangers, Nextdoor ad templates, and Instagram templates — all customizable with your brand colors, logo, and offer. Pick a play, choose a headline, open the editor.
Need More Than Features? Get a Whale Build.
Leads Kit gives you the data. Growth Kit adds campaign tools. Whale Build gives you our founders — two of whom sold an 8-figure service business to Zillow and one running an active construction company today.
3 trades per metro. Application only.
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Stop guessing where to advertise.
Start winning neighborhoods.
ContractorWhale is built for HVAC, plumbing, electrical, and roofing contractors who want data-driven campaigns — not expensive agencies.
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